We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right?
There are in fact times you should not listen to your customers. (But we wouldn't suggest making it a blanket habit! Listening to customers is often invaluable, as most marketers know).
An infographic by Valpak, provider of direct mail and digital marketing solutions to local businesses, lays out scenarios of when you should and shouldn't ignore customers. It also profiles common types of customers you may need to coach and work with.
As the infographic states, "If you want to push the boundaries, innovate, and grow your business, a healthy balance between when and how often you listen to your customers is necessary."
Check out the graphic for the details:
Continue reading "When You Shouldn't Listen to Your Customers (And When You Should) [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Experience:
- Building Better Customer Outcomes With a Customer Experience Quality Framework
- You Don't Close a Deal, You Open a Relationship
- Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success
- How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices
- Voice-of-the-Customer Data: The Key to Human-Centered CX