Customers today have endless choices about where, when, and how to shop or buy. It stands to reason that you'd want to keep your hard-won customers satisfied and coming back to purchase from you.
Acquiring new customers is hard. Keeping those customers is less hard—but only if you listen to them about their needs and wants and preferences.
Which is why customer satisfaction surveys are so important—whether you're running a mom-and-pop shop or an international corporation.
What can you ask about in surveys?
The following infographic from customer experience and automation platform Nextiva points out a few areas that can benefit from customer input, including your organization's customer service, website experience, products or services, marketing, and more. It also provides examples of sample questions (an attendant blog post lays out scores of sample questions you might ask).
Check out this useful infographic:
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Measurement & Analytics Articles
You may like these other MarketingProfs articles related to Measurement & Analytics:
- Top 3 Use Cases for Data Clean Rooms
- How to Design a Customer Health Score: Seven Focus Areas
- The Five Key Metrics Every CMO Should Be Tracking [Infographic]
- Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead
- Top 5 Marketing Agency Metrics to Measure
- Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)