Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates, with many consumers finding them more attention-grabbing than emails.
Which is understandable: an email flood daily overtakes recipients' inboxes with marketing messages. Consumers are overwhelmed, and very often outright delete emails without ever opening them.
Now consider that by their very nature app notifications are more prevalent and apparent on the home screens of mobile devices than emails typically would be; as a result, notifications garner attention.
An infographic from Cadoo, a provider of SMS and push messaging services in Ireland, explores the question of engagement and messaging apps—their benefits for marketers, case studies, and five tips for boosting open rates.
Check out the infographic for the details:
Continue reading "Boost Your Open Rates With Messaging Apps [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile: