Sponsored by Salesloft

Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.

To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based go-to-market strategies. Shift focus from sheer volume to precision with actionable buyer signals and AI, identifying high-value touchpoints and making your efforts relevant and timely.

Join us in this webinar to discover strategies to:

  • Identify the most impactful buyer signals (and the key use cases for them)
  • Deliver individualized, adaptive buyer experiences—powered by AI
  • Align marketing and sales teams to turn buyer signals into revenue

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Unlock Growth: The Power of Signal-Based GTM Strategies

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ABOUT THE SPONSOR

image of Randy Littleson

Randy Littleson is CMO at Salesloft and has 30+ years of experience driving significant market expansion at high-growth companies. He focuses on innovation, collaboration, and a data-driven approach to fuel marketing success and business performance.

image of Michelle McCarthy

Michelle McCarthy is director of marketing operations at Salesloft and has 10+ years experience in B2B SaaS technology, delivering key insights and recommendations that optimize the performance of marketing programs. She implements best-practices and cutting-edge technology to successfully create marketing strategies, streamline operations, and increase productivity for scalable growth.

image of Lorne Beitler

Lorne Beitler is regional vice-president of enterprise sales at Salesloft and has nearly 20 years' experience driving topline revenue growth. He's a SaaS sales leader and perennial President’s Club winner and leads the team developing net-new logo business and expanding business with existing customers.