In this practical and easy-to-follow session, experienced direct-response copywriter Eddie Shleyner will walk you through the structure and psychology behind the almighty "hero" section—the first and often most critical part of any conversion-focused landing page.
Eddie will break down his proven template step by step, explaining the role of each element in a way that's clear and actionable, so that you'll be able to apply this approach immediately! Whether you're starting from scratch or looking to improve an existing page, what you learn inside "hero building" will potentially transform your response.
In this session, you'll discover:
- What a kids' cereal box can teach you about writing conversion copy that works on adults
- The unspoken first job of any high-converting landing page (and why skipping it kills clarity and conversions)
- The "freaky" economics of why most CTAs fall flat—and how to engineer one that triggers action almost instantly
SPEAKER
- Eddie Shleyner
- Founder
- VeryGoodCopy
Eddie is a copywriter, content marketer, and former copy chief at G2.com. In 2018, he launched VeryGoodCopy, a newsletter about copywriting and creativity. With millions of readers each year, VeryGoodCopy is among the most respected persuasion resources online.
