Plan, Build, and Deliver Customized Journeys at Scale
Personalization is more than just a trend; it's central to scalable and sustainable digital marketing success. But, if you're going to do it well—and at scale—you need a strategy, the right tools, and a way to measure how well it's working. Sponsored by Act-On Software.
As the world continues to pivot more and more toward digital, personalizing the customer journey is critical; generic marketing simply isn't going to cut it anymore.
In other words, if you're able to anticipate and deliver against your prospects' needs without them having to put in the effort, you're naturally going to have more success. A highly intuitive, nearly frictionless customer experience is what you're after—but how do you get there, especially at scale?
In this guide, you'll learn how to use personalization to:
Build personas and segment your database
Map, score, and optimize your content
Drive more traffic and conversions
Deliver unique customer journeys
Release Date: May 17, 2021
Sponsor: Act-On Software
Topic: Customer Experience, Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.