CTV Advertising Guide: Powering Growth During Change

The rise in streaming usage has fueled a concurrent rise in connected TV (CTV) access. CTV reaches 141.9 million adults in the U.S. every week—more than 67% of the adult population.

CTV advertising offers data-driven marketers an extremely unique proposition: the scale and influence of linear TV with the precision and personalization of digital. This creates a convergence of planning, optimization, and measurement approaches that can be combined to unlock the benefits of CTV.

Check out this guide to learn how to:

  • Find the optimal balance for CTV in your omnichannel media plan
  • Make data-driven budget allocation decisions
  • Leverage CTV optimization tailored to each provider
  • Adjust your audience strategy to CTV's strengths
  • Get savvy about deduplicated measurement
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  • Release Date: June 28, 2021
  • Sponsor: Nielsen
  • Topic: Marketing Strategy
  • Price: $0


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Nielsen is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, outcomes, and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies.