CTV Advertising Guide: Powering Growth During Change
CTV is bringing linear and digital media buyers onto the same playing field for the first time. And it offers new and unique opportunities for marketers. But, where should you begin in crafting a CTV advertising strategy—and what are the pitfalls you need to avoid? Sponsored by Nielsen.
The rise in streaming usage has fueled a concurrent rise in connected TV (CTV) access. CTV reaches 141.9 million adults in the U.S. every week—more than 67% of the adult population.
CTV advertising offers data-driven marketers an extremely unique proposition: the scale and influence of linear TV with the precision and personalization of digital. This creates a convergence of planning, optimization, and measurement approaches that can be combined to unlock the benefits of CTV.
Check out this guide to learn how to:
Find the optimal balance for CTV in your omnichannel media plan
Make data-driven budget allocation decisions
Leverage CTV optimization tailored to each provider
Adjust your audience strategy to CTV's strengths
Get savvy about deduplicated measurement
Release Date: June 28, 2021
Topic: Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Nielsen is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, outcomes, and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies.