CTV Advertising Guide: Powering Growth During Change : MarketingProfs Reports and Guide

The rise in streaming usage has fueled a concurrent rise in connected TV (CTV) access. CTV reaches 141.9 million adults in the U.S. every week—more than 67% of the adult population.

CTV advertising offers data-driven marketers an extremely unique proposition: the scale and influence of linear TV with the precision and personalization of digital. This creates a convergence of planning, optimization, and measurement approaches that can be combined to unlock the benefits of CTV.

Check out this guide to learn how to:

Find the optimal balance for CTV in your omnichannel media plan
Make data-driven budget allocation decisions
Leverage CTV optimization tailored to each provider
Adjust your audience strategy to CTV's strengths
Get savvy about deduplicated measurement

Rate this

KEY DETAILS

Release Date: June 28, 2021
Sponsor: Nielsen
Topic: Marketing Strategy
Price: $0

DOWNLOAD NOW

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.

First Name

Last Name

Business Email Address

Password

Confirm Password

Company

Job Title

Role

Phone

Address

City

State/Province

Postal/ZIP Code

Country

Business Type

Company Size

Marketing Team Size

Industry

Company Revenue

What Is Your Annual Media Spend?
I understand that this report is sponsored by Nielsen and that, as a condition of accessing it at no cost, MarketingProfs will share my information with the sponsor. They may use it to send me marketing messages.

TERMS & CONDITIONS

By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.

THIS REPORT IS SPONSORED BY:

Nielsen shapes the world's media and content as a global leader in audience measurement, data, and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.