2021 Digital Ad Ecosystem : MarketingProfs Reports and Guide

The advertising-supported digital ecosystem is at an inflection point. But how did we get here, and what does it mean for the future?

IAB and PwC have partnered to help unravel the complexities of digital advertising and share a vision for the way forward. Together, they interviewed more than 20 industry leaders and identified the next three years as a critical window of time for taking action.

If companies want to continue winning the attention and dollars of customers and prospects, now is the time to enact tangible strategies and operational changes.

Check out this guide to learn about research and analysis on:

The consumer in focus—and what "value" means to your customers
Forecasted growth (in a highly fragmented and uncertain environment)
Unlocking the value of changes that are impacting the digital advertising-supported ecosystem

Rate this

KEY DETAILS

Release Date: September 20, 2021
Sponsor: PwC
Topic: Marketing Management, Marketing Strategy
Price: $0

DOWNLOAD NOW

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.

First Name

Last Name

Business Email Address

Password

Confirm Password

Company

Job Title

Role

Phone

Address

City

State/Province

Postal/ZIP Code

Country

Business Type

Company Size

Marketing Team Size

Industry

Company Revenue

I understand that this report is sponsored by PwC Media Intelligence and that, as a condition of accessing it at no cost, MarketingProfs will share my information with the sponsor. They may use it to send me marketing messages.

TERMS & CONDITIONS

By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.

THIS REPORT IS SPONSORED BY:

Don't just track your marketing spending; truly understand it. Media Intelligence is a marketing data analytics solution from PwC that helps brands gain visibility into the disparate parts of their digital and programmatic media investments.