The New Event Marketing Opportunity

The golden age of events has arrived. We know this might sound counterintuitive—especially since in-person gatherings are still being impacted by the 2020 pandemic—but it's true.

This new events era is happening thanks to a confluence of game-changing events and innovation, which changed event marketing forever.

So, now is the time to rethink how you see, plan, and produce events. Because, as marketers, we have new opportunities to create value and drive revenue through this powerful channel and as part of the overall marketing mix.

Check out this guide to learn about:

  • What a New Event Marketing Opportunity is, and why it's the most strategic way to think about your events
  • Tips on goal setting for every type of event
  • Event tactic strategy
  • Simplifying your tech stack to make it more efficient
  • Where do we go from here?
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  • Release Date: November 5, 2021
  • Sponsor: Cvent
  • Topic: Demand Generation, Events
  • Price: $0


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Cvent - CS

Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and more than 200,000 users worldwide. Cvent’s suite of products can automate and simplify the entire event marketing and management process and can help maximize the impact of your in-person, virtual, and hybrid events.