If your marketing team is like most, it's had to constantly adapt its events over the past two years. But, what initially seemed like an inconvenience has created new opportunities to innovate and scale. It's time to reinvent your event marketing strategy to leverage digitization and support each stage of the customer lifecycle. Sponsored by Cvent.
The golden age of events has arrived. We know this might sound counterintuitive—especially since in-person gatherings are still being impacted by the 2020 pandemic—but it's true.
This new events era is happening thanks to a confluence of game-changing events and innovation, which changed event marketing forever.
So, now is the time to rethink how you see, plan, and produce events. Because, as marketers, we have new opportunities to create value and drive revenue through this powerful channel and as part of the overall marketing mix.
Check out this guide to learn about:
What a New Event Marketing Opportunity is, and why it's the most strategic way to think about your events
Tips on goal setting for every type of event
Event tactic strategy
Simplifying your tech stack to make it more efficient
Where do we go from here?
Release Date: November 5, 2021
Topic: Demand Generation, Events
Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.
THIS REPORT IS SPONSORED BY:
Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and more than 200,000 users worldwide. Cvent’s suite of products can automate and simplify the entire event marketing and management process and can help maximize the impact of your in-person, virtual, and hybrid events.