5 Insights Shaping the Future of Martech

Technology currently accounts for the largest portion of marketing budgets, and 68% of CMOs expect their already significant technology spend to increase. But optimizing the way teams use that tech continues to be a challenge.

To better understand what's shaping the future of martech—and how marketing teams can get more value from their tech stacks—we surveyed 300 marketing leaders across the US. In this report, we'll break down the five insights our research uncovered.

Check out this guide to learn about how:

  • More martech tools create more manual tasks
  • Duplicate data is a serious problem with a simple solution
  • No-code/low-code tools are gaining momentum
  • The value of a single source of truth is largely unrealized
  • Martech's full collaboration potential is not being tapped
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  • Release Date: November 15, 2021
  • Sponsor: Airtable
  • Topic: Marketing Technology
  • Price: $0


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Airtable is an app platform that enables teams to build workflows that modernize their business processes. More than 250,000 organizations, including more than half of the Fortune 1000, use Airtable's visual, flexible tools to customize workflows that meet their exact needs, whether they're creating blockbuster movies, designing running shoes, distributing life-saving vaccines, or anything in between.