The Social Media ROI Playbook

To grow your social audience, you need to know them better—and then find new opportunities to leverage those relationships and reach even wider audiences.

Where to begin? Yes, the analysis of social media data is often synonymous with social media marketing, and that's a great place to start. But there are other ways to use the data to make your social media initiatives even more powerful.

Check out this guide to learn about:

  • Optimizing your digital customer experience
  • Growth through influencer marketing
  • Managing your brand on a global scale
  • Increasing your social ROI with consumer insights
  • Racing to 1st place with competitive intelligence
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  • Release Date: December 6, 2021
  • Sponsor: Meltwater
  • Topic: Social Media
  • Price: $0


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Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at