Your Guide to Connected TV Audience Data : MarketingProfs Reports and Guide

There's no faster growing ad channel than Connected TV. The question "Should I run CTV?" has been answered with a resounding yes. The next question is "How and where should I run it?"

One of the biggest pieces to familiarize yourself with is CTV's ability to target viewers. But there is a lot of audience data out there—so where do you start?

Check out this guide to learn about:

Making the most of your audience strategy
Audience-first programmatic vs. going direct
Audience data sources—how to find them, and the best ways to use them
Unlocking audiences with Performance TV

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KEY DETAILS

Release Date: December 13, 2021
Sponsor: MNTN
Topic: Marketing Strategy
Price: $0

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MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits, and more through the power of television. MNTN Performance TV is the world's first and only Connected TV advertising platform optimized for direct-response marketing goals.