It's time to level up your Connected TV audience strategy and make sure you're getting the most out of this powerful ad channel. Whether you're a digital pro who needs a rundown of what you can do with CTV, or you're coming from the world of linear TV and need a full audience-targeting tour, we've got you covered. Sponsored by MNTN.
There's no faster growing ad channel than Connected TV. The question "Should I run CTV?" has been answered with a resounding yes. The next question is "How and where should I run it?"
One of the biggest pieces to familiarize yourself with is CTV's ability to target viewers. But there is a lot of audience data out there—so where do you start?
Check out this guide to learn about:
Making the most of your audience strategy
Audience-first programmatic vs. going direct
Audience data sources—how to find them, and the best ways to use them
Unlocking audiences with Performance TV
Release Date: December 13, 2021
Topic: Marketing Strategy
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THIS REPORT IS SPONSORED BY:
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits, and more through the power of television. MNTN Performance TV is the world's first and only Connected TV advertising platform optimized for direct-response marketing goals.