A great lead nurturing campaign gives your prospects the information they need to make a buying decision and keeps your brand front-and-center until they’re ready to become your customer. This guide shows you how to show up for them every step of the way. Sponsored by Act-On.
86.3% of marketers with established lead nurturing campaigns say their efforts have been effective in growing their pipelines and revenue.
But if your lead generation campaigns aren't performing as well as you hoped (or you're planning your first one), there are simple steps you can take to elevate it from "meh…" to magnificent.
In this guide, you'll discover:
How to define a clear goal for your lead nurture campaign (and common pitfalls to avoid)
How to draft and segment buyer personas with lead scoring
How to create content that engages and educates
Simple ways to measure results, test, review, and improve your campaign
Release Date: January 24, 2022
Sponsor: Act-On Software
Topic: Content, Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.