Lead Nurturing Guide

86.3% of marketers with established lead nurturing campaigns say their efforts have been effective in growing their pipelines and revenue.

But if your lead generation campaigns aren't performing as well as you hoped (or you're planning your first one), there are simple steps you can take to elevate it from "meh…" to magnificent.

In this guide, you'll discover:

  • How to define a clear goal for your lead nurture campaign (and common pitfalls to avoid)
  • How to draft and segment buyer personas with lead scoring
  • How to create content that engages and educates
  • Simple ways to measure results, test, review, and improve your campaign
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  • Release Date: January 24, 2022
  • Sponsor: Act-On Software
  • Topic: Content, Marketing Strategy
  • Price: $0


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Act-On Software

Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.