Lead Nurturing Guide

86.3% of marketers with established lead nurturing campaigns say their efforts have been effective in growing their pipelines and revenue.

But if your lead generation campaigns aren't performing as well as you hoped (or you're planning your first one), there are simple steps you can take to elevate it from "meh…" to magnificent.

In this guide, you'll discover:

  • How to define a clear goal for your lead nurture campaign (and common pitfalls to avoid)
  • How to draft and segment buyer personas with lead scoring
  • How to create content that engages and educates
  • Simple ways to measure results, test, review, and improve your campaign
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KEY DETAILS

  • Release Date: January 24, 2022
  • Sponsor: Act-On Software
  • Topic: Marketing Content, Marketing Strategy
  • Price: $0

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THIS REPORT IS SPONSORED BY:

Act-On Software

Act-On is a marketing automation vendor that works for the marketer, not the other way around. What if marketing automation was easy to use, without sacrificing the power and precision you expect? That's Act-On. Powered by AI, we're building new features and technological advancements that make marketing more effective, more personalized, and more efficient.