2022 Brand Authenticity Report: What US Consumers Expect From Their Favored Brands

It's no secret that customers want to see their values reflected by the brands they buy from, especially after 2020.

Marketers are also keenly aware that customers want to be treated like unique individuals instead of merely a number or a wallet with legs.

So, how can brands reflect their values through effort and action (beyond the statement on their website) and build stronger relationships with consumers?

Check out the 2022 Brand Authenticity Report: What US Consumers Expect From Their Favored Brands to discover:

  • How brands can demonstrate empathy to consumers and represent the communities they serve
  • What consumers are loyal to, the impact of loyalty on shopping habits, and how to raise prices while retaining customer loyalty
  • How changes in shopping experiences can help brands meet customer expectations
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  • Release Date: June 13, 2022
  • Sponsor: Sitecore
  • Topic: Customer Experience
  • Price: $0


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Sitecore - CS

Sitecore is the leading provider of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L'Oreal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.