2022 Brand Authenticity Report: What US Consumers Expect From Their Favored Brands
More than ever, consumers want to stand behind brands that stand for something. Loyalty is driven by more than the quality of the products and services you deliver—but what, exactly, are they looking for? Sponsored by Sitecore.
It's no secret that customers want to see their values reflected by the brands they buy from, especially after 2020.
Marketers are also keenly aware that customers want to be treated like unique individuals instead of merely a number or a wallet with legs.
So, how can brands reflect their values through effort and action (beyond the statement on their website) and build stronger relationships with consumers?
Check out the 2022 Brand Authenticity Report: What US Consumers Expect From Their Favored Brands to discover:
How brands can demonstrate empathy to consumers and represent the communities they serve
What consumers are loyal to, the impact of loyalty on shopping habits, and how to raise prices while retaining customer loyalty
How changes in shopping experiences can help brands meet customer expectations
Release Date: June 13, 2022
Topic: Customer Experience
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THIS REPORT IS SPONSORED BY:
Sitecore is the leading provider of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L'Oreal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.