Foundations of Email Copywriting

Email copywriting is both an art... as well as an ever-evolving science.

That's why it's a great idea to give your email know-how a quick refresher every now and again—whether you're a seasoned email marketer or have just written your very first marketing email.

Download this free guide—direct from the pros at Litmus—and in just three easy lessons, you'll be breathing new life into your campaigns in no time at all.

You'll learn:

  • Where to start if you want to get to know your audience even better
  • How to handle important considerations like truncation and accessibility
  • Three tried and true copywriting formulas for creating compelling emails every single time
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  • Release Date: May 15, 2023
  • Sponsor: Litmus
  • Topic: Branding, Measurement & Analytics, Email Marketing
  • Price: $0


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Litmus, the all-in-one marketing platform that empowers you to build, test, review, and analyze emails more efficiently and effectively than ever so you can get the most out of every send. Optimize and personalize your emails to maximize ROI and create exceptional brand experiences for every subscriber. Learn why 700,000+ professionals across companies of all industries and sizes trust Litmus to make every send count.™