Integration Playbook for B2B Marketing Masters

Success in account-based marketing (ABM) isn't just about targeted campaigns. It's about understanding the impact of your campaigns, learning from the data, and refining your approach for even better results.

RollWorks integrates with LinkedIn to transform your ABM efforts with strategic segmenting and laser-focused messaging. With this tight integration, you get improved response while building meaningful partnerships with your ideal customers.

In the Integration Playbook for B2B Marketing Masters, you'll discover how the power of RollWorks can:

  • Segment your audience based on ICP criteria and sync these audiences to LinkedIn for further refinement and targeting
  • Apply the full spectrum of LinkedIn's ad formats to engage your audience with direct conversation or by offering value through content
  • Customize your content strategy based on what resonates with your target accounts, using data insights to optimize outcomes

Download this free playbook now to see how RollWorks maximizes the impact of every marketing dollar spent.

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  • Release Date: May 20, 2024
  • Sponsor: RollWorks, LinkedIn
  • Topic: Account-Based Marketing, Martech, Social Media Marketing
  • Price: $0


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RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.


Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions, and Premium Subscriptions products.