Your Guide to Driving Engagement Through Events : MarketingProfs Reports and Guide

Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.

Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.

Getting people to attend events is hard enough. Make sure you're capturing and acting on every signal you can with this free e-book.

Download "Your Guide to Driving Engagement Through Events" to learn:

Why engagement is the critical metric your team should focus on at your events
5 ways to dial up your event engagement for maximum attendee impact
The martech and AI tools that allow you to capture and act on your event engagement data

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KEY DETAILS

Release Date: October 22, 2025
Sponsor: Cvent
Topic: Customer Experience, Event Marketing, Artificial Intelligence
Price: $0

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THIS REPORT IS SPONSORED BY:

Cvent is the event platform that marketers use to maximize results from their event channel. From in-person events to webinars and virtual events, Cvent makes it easy to reach large audiences, engage attendees, capture data, and act on attendee insights so that you can amplify your event ROI.