The State of Personalization in Digital Marketing : MarketingProfs Reports and Guide

Personalization is expanding beyond email into paid media and full-funnel campaigns. But while confidence in data remains high, activating that data consistently across platforms is still a challenge for many teams.

The State of Personalization in Digital Marketing from StackAdapt examines where personalization has the largest impact, how brands and agencies differ in execution, and what practical steps teams are taking to close the gap.

In this report, you'll learn:

Where personalization is delivering the greatest impact—and how brand and agency performance compares (page 9)
What teams are prioritizing to strengthen their personalization strategies (page 10)
How AI is being used today—and how it will shape personalization in the near future (page 26)

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KEY DETAILS

Release Date: March 23, 2026
Sponsor: StackAdapt
Topic: Account-Based Marketing, Advertising & Promotions, Customer Experience
Price: $0

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THIS REPORT IS SPONSORED BY:

StackAdapt is the leading AI advertising and orchestration platform marketers rely on. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience.