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MarketingProfs Member

Jeff Riddall

About me

  • Biography:
    I've been helping organizations manage, measure and optimize their Web presences for over 15 years. As VP Product at gShift, I am responsible ensuring customer success by managing gShift’s rapidly evolving, user-defined roadmap throughout the product lifecycle by keeping my finger on the pulse of trends in content marketing, SEO, social media, mobile and Web analytics. I lead and collaborate with the entire gShift team on corporate strategy, product marketing, sales, training and support.

    I hold a Journalism degree from Carleton University and maintains a special place in my heart for the written word.

    I'm a very active social networker, a craft beer enthusiast, an adventurous foodie and have blogged about my former hockey dad life at
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