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Customer Behavior - Marketing Resources

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Customer Behavior: See all 2600 items

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Customer Behavior online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
  • Hug Your Haters
    Broadcast on Jan 12, 2017 with Jay Baer This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business. more
  • Hack the Conversation: Discover Insights Through Social Data
    Broadcast on Nov 17, 2016 with Jason Falls This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights. more
  • Content, Conversions, and Lead Generation
    Broadcast on Feb 4, 2016 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors. more
  • Take on the World: Compete Globally with Customer Experience Management
    Broadcast on Oct 17, 2013 with Liz High
    This PRO seminar is not just relevant for the global marketer, as you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth across the globe. more
  • Welcome to the Collaborative Economy
    Broadcast on Sep 19, 2013 with Jeremiah Owyang This online marketing seminar received 4.5 star(s)
    Altimeter's latest research will show how corporations must not only stay relevant, but also lead the charge in their own communities. This PRO seminar will share three ways corporations must shift their business (and marketing) to adapt to today's collaborative economy. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Age
    Broadcast on Apr 19, 2012 with Clay Shirky This online marketing seminar received 4.5 star(s)
    In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
  • Turning Social Referrals into Measurable Business Results
    Broadcast on Mar 22, 2012 with Nicole Goodyear This online marketing seminar received 4.5 star(s)

    In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

  • Reduce Barriers to the Sale and Make it Easy for Customers to Buy
    Broadcast on Dec 15, 2011 with Kristin Zhivago This online marketing seminar received 5 star(s)
    PRO seminar with Kristin Zhivago: Learn a process for uncovering what your customers want to buy from you and how they want to buy it, plus how to apply this new customer insight to make it easier for your customers to do business with you. more
  • The State of the Thank You Economy
    Broadcast on Sep 22, 2011 with Gary Vaynerchuk This online marketing seminar received 5 star(s)
    Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks. more
  • MarketingProfs University: Getting Your Website Strategy Right
    Broadcast on Jul 14, 2011 with Gerry McGovern This online marketing seminar received 5 star(s)
    You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
  • Conversion in a Social World: From Likes to Leads
    Broadcast on Jun 9, 2011 with Tim Ash This online marketing seminar received 2.5 star(s)
    Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
  • The Art of Enchantment
    Broadcast on Jun 2, 2011 with Guy Kawasaki This online marketing seminar received 4.5 star(s)
    With concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions. more
  • Creating Fresh B2B Video Content All Year Long
    Broadcast on May 26, 2011 with Pete Savage This online marketing seminar received 3.5 star(s)
    Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
  • 8 Triggers that Turn Customer Distraction into Traction
    Broadcast on Apr 14, 2011 with Adrian Ott This online marketing seminar received 3.5 star(s)
    Learn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention. more
  • MarketingProfs University: 11 Digital Trends to Watch in 2011
    Broadcast on Apr 7, 2011 with Steve Rubel This online marketing seminar received 4.5 star(s)
    As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
  • The NOW Revolution: Make Your Business Faster, Smarter & More Social
    Broadcast on Mar 24, 2011 with Jay Baer, Amber Naslund This online marketing seminar received 5 star(s)
    In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
  • A Seven Step Scientific Method for Selling Social Media to Skeptics
    Broadcast on Feb 24, 2011 with Tamsen McMahon This online marketing seminar received 4.5 star(s)
    Need to convert social media skeptics into believers? Tamsen McMahon will explore how the centuries-old Scientific Method can provide a framework for making a case for social media. You'll walk away with a roadmap for implementing customized, documentable, and measurable social media efforts. more
  • Boost Your Booth: Tradeshow Strategies That Work
    Broadcast on Feb 17, 2011 with Bob Knorpp This online marketing seminar received 5 star(s)
    Look beyond the logistics of trade show marketing and examine the underlying strategies necessary for achieving success. Uncover new ideas that can increase the number of qualified leads you generate. more

Customer Behavior: See all 38 seminars

Customer Behavior Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: How to Create Calls-to-Action That Drive Conversions
    Broadcast on Feb 20, 2015 with Kath Pay
    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy. more
  • Take 10: What's in it for Them? Crafting a Compelling Value Proposition
    Broadcast on Oct 18, 2013 with Corey Eastman
    In just 10 minutes you'll learn how to identify who your ideal customer really is, and what your unique value proposition should be in order to achieve product-market fit. more
  • Take 10: How to Motivate Your Customers to Take Action
    Broadcast on Mar 15, 2013 with Ruth P. Stevens
    In just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action. more
  • Take 10: How to Convince People to Take Action for Your Cause
    Broadcast on Mar 30, 2012 with Katya Andresen
    In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action. more
  • Take 10 Author Series: How to Enchant and Engage Your Customers
    Broadcast on Nov 11, 2011 with Guy Kawasaki
    In this Take 10 Author Series webcast Guy Kawasaki walks you through the steps for building enchanting relationships. He talks about the importance of fast, flat, and frequent communication. more
  • Take 10: 5 Rules for Creating Powerful Calls-to-Action
    Broadcast on Aug 26, 2011 with Doug Metzgar
    In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert. more
  • Take 10: How to Deal With Negative Comments on Facebook
    Broadcast on Aug 19, 2011 with Paul Chaney
    During this 10-minute tactical webcast, you'll learn how to manage comments from your Facebook Page's admin panel, filter out certain words or phrases, and set permissions on what fans can and cannot post. more
  • Take 10: How to Build a Better, Smarter Email List
    Broadcast on May 20, 2011 with Michael Miller
    In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, takes you through the steps of building an email list, including where (and how) to get the right folks on it. He also offers suggestions for providing an email preference center for subscribers. more
  • Take 10: 9 Ways to Make Your Webinars Start Strong and Finish Big
    Broadcast on Apr 1, 2011 with Shelley Ryan This online marketing seminar received 5 star(s)
    In just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening. more
  • Take 10: How to Monitor Conversations with Free Online Tools
    Broadcast on Mar 25, 2011 with Douglas Metzgar This online marketing seminar received 5 star(s)
    In this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free. more
  • Take 10: Discover What Your Competition is Worried (and Excited) About
    Broadcast on Jan 7, 2011 with Scott Swigart This online marketing seminar received 2 star(s)
    Let competitive intelligence expert Scott Swigart show you the way as he explains which sources to tap, what types of information to look for, and how to corroborate your findings when researching publicly traded companies. more
  • Take 10: How to Write the Perfect Email Marketing Subject Line
    Broadcast on Sep 3, 2010 with Stephanie Miller This online marketing seminar received 4.5 star(s)
    Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line. more
  • Take 10: How to Set Up Website Profiles in Google Analytics
    Broadcast on Aug 27, 2010 with Justin Cutroni This online marketing seminar received 3.5 star(s)
    As the old saying goes: "Garbage in, garbage out." We don't want to fill Google Analytics with garbage or it will be useless when it comes time for analysis. In this Take 10 Justin Cutroni will walk you through some of the basic settings in Google Analytics to help make sure your data is correct and useful. more

Customer Behavior: See all 13 Take 10 Webcasts

Customer Behavior marketing guides and reports for the busy professional

  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Research Spotlight: Twitter
    A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  • Research Spotlight: Facebook
    Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  • Slowpoke's Guide to Digital Marketing
    Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
    Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
    Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
  • E-Newsletter How-To Guide
    The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  • Online Research How-To Guide
    Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Benchmark Survey: Voice of the Customer
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.

Customer Behavior: See all 13 downloads

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