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Word-of-Mouth - Marketing Resources

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Word-of-Mouth: See all 319 items

See all Marketing Smarts Podcasts

Word-of-Mouth online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.

Word-of-Mouth: See all 22 seminars

Word-of-Mouth Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign
    Broadcast on Dec 16, 2016 with Mack Collier
    In just 10 minutes, you'll learn three necessary steps to get your word-of-mouth marketing campaign off the ground before you put it into action. You'll leave understanding the differences between fans and influencers, and the benefits of each, so you can identify which one will help you best achieve your campaign objectives. more
  • Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
    Broadcast on Dec 16, 2016 with Mack Collier
    In just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time. more
  • Take 10 Author Series: How to Become a Go-To Resource for Customers
    Broadcast on Feb 24, 2012 with Brian Solis
    In just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer. more
  • Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedIn
    Broadcast on Oct 8, 2010 with Jason Alba This online marketing seminar received 5 star(s)
    In this Take 10, LinkedIn expert Jason Alba explains which 8 applications every marketer and business owner on LinkedIn should consider to use and why they're essential for positioning your brand. more
  • Take 10: How to Build a Twitter Following in a Week
    Broadcast on Aug 20, 2010 with Megan Leap This online marketing seminar received 4.5 star(s)
    In just 10 minutes, learn proven techniques to significantly grow your Twitter following in less than a week. Whether you want to grow a personal or business Twitter account, this webcast is packed with everything you need to know to dramatically increase your Twitter reach. more
  • Take 10: How to Plan a YouTube Video Shoot in 6 Steps
    Broadcast on Aug 6, 2010 with Michael Miller This online marketing seminar received 5 star(s)
    This short webcast provides detailed recommendations for planning and setting up a YouTube video shoot. Michael Miller shows you how to prepare a script and storyboard, what equipment to purchase, and how to set up your shots. more

Word-of-Mouth: See all 6 Take 10 Webcasts

Word-of-Mouth marketing guides and reports for the busy professional

  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Social Media Integration Success Stories
    Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
    The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  • Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
    Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  • Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
    Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.

Word-of-Mouth: See all 11 downloads

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