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Writing: See all 1322 items

See all Marketing Smarts Podcasts

Writing online seminar broadcasts from the best minds in marketing

Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
  • The Infinite Story Loop: How to Create Amazing Stories for Marketing
    Broadcast on Mar 7, 2017 with John Lane, Hannah Hamza

    Join us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the question: What can you publish today that will reinforce the story you want to create over the long term? We'll layout plans for how to ensure the well-formed stories you're telling will hit receptive ears, incite action, and build your audience's desire for more stories. And we'll discuss how, interestingly, those actions will also provide the inspiration for the next chapter, and the next, and the next. Sponsored by Centerline Digital

  • MarketingProfs University: Establish Your Message Architecture
    Broadcast on Jun 2, 2016 with Margot Bloomstein This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • MarketingProfs University: The Secret's in the Sauce
    Broadcast on Dec 17, 2015 with Ann Handley This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. more
  • How to Improve Your Writing With a Crappy First Draft
    Broadcast on Aug 20, 2015 with Daphne Gray-Grant This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • MarketingProfs University: Building the Living, Breathing Brand
    Broadcast on Jun 13, 2013 with Tamsen Webster This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives. more
  • From Marketer to Author: How to Publish a Book for Powerful Marketing
    Broadcast on May 28, 2013 with Guy Kawasaki This online marketing seminar received 3.5 star(s)
    In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple, explains why a book can be your most engaging marketing tactic, as well as how to actually make it happen. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing
    Broadcast on May 10, 2012 with Ginny Redish This online marketing seminar received 5 star(s)
    This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
  • The Next Generation of Landing Pages: What's New, What's Hot, What's Performing
    Broadcast on Nov 10, 2011 with Scott Brinker This online marketing seminar received 5 star(s)
    Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
  • MarketingProfs Makeover: Optimizing Content for SEO
    Broadcast on Dec 9, 2010 with Heather Lloyd-Martin This online marketing seminar received 5 star(s)
    Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
  • The Seven Deadly Sins of Landing Page Design
    Broadcast on Nov 11, 2010 with Tim Ash This online marketing seminar received 5 star(s)
    Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
  • Corporateblahbidiblah Detox: Grow Your Business by Communicating <i>in Human</i>
    Broadcast on Apr 1, 2010 with Harry Gottlieb This online marketing seminar received 5 star(s)
    It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction. more
  • Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their Trust
    Broadcast on Oct 29, 2009 with Erin Anderson This online marketing seminar received 5 star(s)
    You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
  • Create Once, Deliver Twice: Spreading Content Across Social Networks
    Broadcast on Sep 3, 2009 with C.C. Chapman This online marketing seminar received 5 star(s)
    Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more
  • Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet Points
    Broadcast on Apr 9, 2009 with Cliff Atkinson This online marketing seminar received 4.5 star(s)
    Ready to improve your presentation materials? It's time to save the world from boredom, one conference room at a time. more
  • Lose Control of your Marketing: The NEW New Rule of Marketing & PR
    Broadcast on Jan 7, 2009 with David Meerman Scott This online marketing seminar received 5 star(s)
    Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more
  • Content Marketing: How to Position Your Company as a Trusted Expert Resource
    Broadcast on Dec 4, 2008 with Joe Pulizzi This online marketing seminar received 5 star(s)
    What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask. more
  • Email Customization:  Getting Personal to Deepen Relationships, Generate Additional Sales, and More
    Broadcast on May 22, 2008 with Regina Brady This online marketing seminar received 4.5 star(s)
    Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more

Writing: See all 48 seminars

Writing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: How to Successfully Describe Your Services
    Broadcast on Oct 23, 2015 with Gillian Vallee
    In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. more
  • Take 10: Five Scannable Hot Spots in Your Copy That Boost Response
    Broadcast on Nov 7, 2014 with Donna Baier Stein
    In just 10 minutes, you'll learn how to highlight the key selling points and calls to action by strategically placing them in the five hot spots your readers' eyes gravitate to. You'll walk away with tips on how to develop more persuasive and effective copy that is organized in a way that will encourage response. more
  • Take 10: Three Ways to Rewrite Your Copy to Boost Sales
    Broadcast on Aug 15, 2014 with Donna Baier Stein
    In just 10 minutes, you'll learn three ways to revise and improve your email, website, or direct mail copy to generate a better response and boost your campaign profits. more
  • Take 10: Ten Tips to Make Writing More Fun
    Broadcast on Nov 2, 2012 with Daphne Gray-Grant
    In just 10 minutes, you'll learn how to combat writer's block and enjoy writing great content! more
  • Take 10: Five Ways to Streamline Your Content Approval Process
    Broadcast on Jun 29, 2012 with Daphne Gray-Grant
    In just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line. more
  • Take 10 Author Series: Eight Commonly Misused Words and How to Use Them Correctly
    Broadcast on Nov 25, 2011 with Mignon Fogarty
    In this Take 10 Author Series webcast, famed grammarian and best-selling author Mignon Fogarty shares critical tips for remembering the correct meanings (and spellings) of commonly misused words. more
  • Take 10: Six Quick Tips for Writing SEO-Friendly Content
    Broadcast on Oct 14, 2011 with Erika Napoletano
    In this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced. more
  • Take 10: How to Hook More Customers with Tasty Linkbait
    Broadcast on Sep 2, 2011 with Erika Napoletano
    In this Take 10, copywriting maven Erika Napoletano gives you tips for effectively posting links on popular social media platforms. more
  • Take 10: 5 Rules for Creating Powerful Calls-to-Action
    Broadcast on Aug 26, 2011 with Doug Metzgar
    In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert. more
  • Take 10: How to Create a Company Blog That Rocks
    Broadcast on May 27, 2011 with Michael Miller
    In this Take 10, Michael Miller gives solid reasons for establishing a company blog, discusses where it should reside, and offers suggestions on the types of content to include as well as ideas on enlisting content contributors. more
  • Take 10: How to Use Google Analytics Filters to Clean up Your Data
    Broadcast on Oct 29, 2010 with Justin Cutroni This online marketing seminar received 5 star(s)
    There are simple fixes that can be completed within a matter of minutes to improve the quality of your numbers and make them easier to analyze. Google Analytics specialist Justin Cutroni is here to show you how. more
  • Take 10: How to Write the Perfect Email Marketing Subject Line
    Broadcast on Sep 3, 2010 with Stephanie Miller This online marketing seminar received 4.5 star(s)
    Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line. more
  • Take 10: How to Add Your SEO Keywords to Your Website Content
    Broadcast on Jun 25, 2010 with Janet Driscoll Miller This online marketing seminar received 5 star(s)
    In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines. more

Writing: See all 13 Take 10 Webcasts

Writing marketing guides and reports for the busy professional

  • 62 Best Practices of Top Business Bloggers
    This 24-page guide will provide you with valuable nuggets of wisdom that will help you supercharge your business blog. You’ll learn directly from a long list of strategies that have proven effective for top business bloggers.
  • The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action
    In this 33-page guide, we'll cover how to get those players into the best shape for winning over your audience. You'll learn strategic insights and actionable tips that you can immediately start using to up your game and improve your results.
  • Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
    MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  • Influencer Marketing Success Stories
    Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  • Blog Marketing Guide
    From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • Paid Search Advertising Template
    If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  • Benchmark Survey: Communication Skills
    Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.

Writing: See all 8 downloads

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