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Online Marketing Seminars: Most Recent

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  • Predictive Analytics for Social Media Marketers
    Broadcast on Feb 15, 2018 with Christopher Penn This online marketing seminar received 4 star(s)
    In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. more
  • How to Personalize Content Experiences at Scale
    Broadcast on Feb 6, 2018 with Randy Frisch
    Join us for How to Personalize Content Experiences at Scale to learn how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. You'll hear real-life examples and get a framework for arming yourself and your marketing team to deliver greater personalization and memorable content experiences to your customers—at scale! Sponsored by Uberflip more
  • 2018 Tech Trends for Events of All Sizes and Budgets
    Broadcast on Jan 23, 2018 with Brooke Gracey
    Join us for 2018 Tech Trends for Events of All Sizes and Budgets to learn about effective technology for events of all sizes and budgets. Walk away with ideas you can implement right away, along with some long term strategies to begin integrating into your event planning. Sponsored by CrowdCompass by Cvent more
  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
    Broadcast on Jan 18, 2018 with Carla Johnson This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions. more
  • How to Succeed at LinkedIn Content Marketing: Three Must-Have Strategies
    Broadcast on Dec 14, 2017 with Viveka von Rosen This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry. more
  • Email Marketing Master Course: How to Use Email to Build Customer Relationships
    Broadcast on Dec 7, 2017 with Adam Q. Holden-Bache This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. more
  • Don't Worry, Just Steal Ideas: Digital Hacks to Supercharge Your Buyer's Journey
    Broadcast on Dec 5, 2017 with Bill Kent, Troy O'Bryan
    Join us for this action-packed, free seminar to get real-word examples and tips to help you optimize and accelerate the customer journey across digital channels—from content to clicks to customer advocates. Sponsored by Act-On more
  • From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back
    Broadcast on Nov 16, 2017 with MaryAnn Pfeiffer This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas. more
  • How to Add Live Streaming Video to Your Marketing Mix
    Broadcast on Oct 19, 2017 with Ashley Faus This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video. more
  • High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture
    Broadcast on Oct 12, 2017 with Shelly Bowen This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals. more
  • Artificial Intelligence for Marketing: Getting Started
    Broadcast on Sep 21, 2017 with Jim Sterne This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more. more
  • The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
    Broadcast on Aug 17, 2017 with Kerry O'Shea Gorgone This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! more
  • Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success
    Broadcast on Aug 3, 2017 with Gordon Plutsky This online marketing seminar received 4 star(s)
    In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success. more
  • Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
    Broadcast on Jul 20, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience. more
  • The Content Formula: How to Create and Measure Content That Converts
    Broadcast on Jun 15, 2017 with Michael Brenner This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. more
  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
    Broadcast on Jun 1, 2017 with Julia McCoy This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. more
  • How to Harness User Experience as Your Secret Marketing Weapon
    Broadcast on May 18, 2017 with Jon-Mikel Bailey This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return. more
  • Hello, It's Me... The Adele Guide to Doing Email
    Broadcast on Apr 20, 2017 with Michael Barber This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn which email engagement tactics and best practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with resources upon resources to help you develop awesome emails that Adele would open and approve! more
  • How to Adapt: Creating a Content Strategy for Mobile
    Broadcast on Apr 6, 2017 with Christina Inge This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! more
  • Building and Unleashing Your Personal Brand in the Digital Age
    Broadcast on Mar 30, 2017 with Mark W. Schaefer This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be. more
  • How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenue
    Broadcast on Mar 16, 2017 with Eyal Danon, Gavin Nathan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. more
  • MarketingProfs University: Time Management Bootcamp
    Broadcast on Mar 2, 2017 with Eva Rykrsmith This online marketing seminar received 2.5 star(s)
    In this PRO seminar, you'll learn how to prioritize tasks and create maximum customer value through the application of quality management principles. You'll discover how to consistently make high-value decisions about where, when, and how to invest your attention, energy, and resources to achieve success for both you and your customer. more
  • The No BS Guide to Influencer Marketing ROI With Lee Odden & Ann Handley
    Broadcast on Feb 28, 2017 with Lee Odden, Ann Handley This online marketing seminar received 5 star(s)
    It's time to separate the facts from the fake news in influencer marketing with a free seminar with Lee Odden and Ann Handley.  more
  • Five Steps to Jump-Start Your Account-Based Marketing Program
    Broadcast on Feb 23, 2017 with Samantha Stone This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. more
  • What's in It for Me? How to Create a Customer-Centric Product Message
    Broadcast on Feb 9, 2017 with Lawson Abinanti This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time. more

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