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Online Marketing Seminars: Most Recent

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  • From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back
    Broadcast on Nov 16, 2017 with MaryAnn Pfeiffer This online marketing seminar received 4.5 star(s)
    In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas. more
  • 7 Ways to Increase Engagement and ROI With a Mobile Event App
    Broadcast on Nov 7, 2017 with Brooke Gracey
    Join us for this free seminar to learn how to use live polling, Q&A, gamification, push notifications, beacon alerts, and more to create personalized and interactive experiences for attendees, all while capturing valuable lead data for your sponsors. Sponsored by CrowdCompass by Cvent more
  • Don't Let Social Media Data Spook You!
    Broadcast on Oct 31, 2017 with Arnab Chakravarty, Ammar Mohammed, Brendan Grady
    Join us for this free seminar to learn how to leverage the wealth of social media data to make better marketing decisions. Sponsored by Softchoice more
  • How to Add Live Streaming Video to Your Marketing Mix
    Broadcast on Oct 19, 2017 with Ashley Faus This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video. more
  • High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture
    Broadcast on Oct 12, 2017 with Shelly Bowen This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals. more
  • 10 Marketing Hacks to Deliver Work On-Time, Every Time
    Broadcast on Oct 11, 2017 with Jess Ostroff, Nick Scholz
    Join us for this free seminar to learn a few small changes can lead to more creative bandwidth and on-time, high-quality results. Sponsored by Workfront more
  • Maximizing Return on Your Event Investment
    Broadcast on Sep 26, 2017 with Jay Williams
    Join us for this free seminar where you'll learn what to look for in selecting an event partner, as well as detailed best practices for preparing staff and setting up your outbound communications to maximize your investment. Sponsored by Argyle more
  • Artificial Intelligence for Marketing: Getting Started
    Broadcast on Sep 21, 2017 with Jim Sterne This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more. more
  • Brand Advertising: Your Bottom Line Superpower
    Broadcast on Sep 19, 2017 with Cathy Novelli, Nancy Cambareri
    Join us for this free seminar to learn how to put brand advertising to work increasing conversion rates for your campaigns. Sponsored by Quantcast more
  • The Future of Content Experience
    Broadcast on Sep 12, 2017 with Randy Frisch
    Join us for this free seminar to learn how to build a well-optimized, high-converting content experience. Sponsored by Uberflip more
  • The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
    Broadcast on Aug 17, 2017 with Kerry O'Shea Gorgone This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! more
  • Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success
    Broadcast on Aug 3, 2017 with Gordon Plutsky This online marketing seminar received 4 star(s)
    In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success. more
  • Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
    Broadcast on Jul 20, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience. more
  • The Content Formula: How to Create and Measure Content That Converts
    Broadcast on Jun 15, 2017 with Michael Brenner This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. more
  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
    Broadcast on Jun 1, 2017 with Julia McCoy This online marketing seminar received 4 star(s)
    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. more
  • How to Harness User Experience as Your Secret Marketing Weapon
    Broadcast on May 18, 2017 with Jon-Mikel Bailey This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return. more
  • Hello, It's Me... The Adele Guide to Doing Email
    Broadcast on Apr 20, 2017 with Michael Barber This online marketing seminar received 5 star(s)
    In this Teach Me How seminar, you'll learn which email engagement tactics and best practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with resources upon resources to help you develop awesome emails that Adele would open and approve! more
  • How to Adapt: Creating a Content Strategy for Mobile
    Broadcast on Apr 6, 2017 with Christina Inge This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! more
  • Building and Unleashing Your Personal Brand in the Digital Age
    Broadcast on Mar 30, 2017 with Mark W. Schaefer This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be. more
  • How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenue
    Broadcast on Mar 16, 2017 with Eyal Danon, Gavin Nathan This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. more
  • MarketingProfs University: Time Management Bootcamp
    Broadcast on Mar 2, 2017 with Eva Rykrsmith This online marketing seminar received 2.5 star(s)
    In this PRO seminar, you'll learn how to prioritize tasks and create maximum customer value through the application of quality management principles. You'll discover how to consistently make high-value decisions about where, when, and how to invest your attention, energy, and resources to achieve success for both you and your customer. more
  • The No BS Guide to Influencer Marketing ROI With Lee Odden & Ann Handley
    Broadcast on Feb 28, 2017 with Lee Odden, Ann Handley This online marketing seminar received 5 star(s)
    It's time to separate the facts from the fake news in influencer marketing with a free seminar with Lee Odden and Ann Handley.  more
  • Five Steps to Jump-Start Your Account-Based Marketing Program
    Broadcast on Feb 23, 2017 with Samantha Stone This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. more
  • What's in It for Me? How to Create a Customer-Centric Product Message
    Broadcast on Feb 9, 2017 with Lawson Abinanti This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time. more
  • Fix Your Funnel: 15 Things to Remove From Your Site Immediately
    Broadcast on Feb 2, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! more

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