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Advertising online seminar broadcasts from the best minds in marketing

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  • Digital Trends for 2017: What You Need to Know Now
    Broadcast on Aug 11, 2016 with Mike Corak This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share the top digital trends that will deliver today and into the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, roadmap creation, and most importantly, performance optimization. We'll expose false predictions and shine a light on the trends you shouldn't ignore. You'll leave with the knowledge and actionable information you need to succeed in digital marketing in 2017. more
  • MarketingProfs University: Understanding and Engaging Today’s Connected Buyer
    Broadcast on Jun 7, 2012 with Tony Zambito This online marketing seminar received 3.5 star(s)
    This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
  • How to Get the Most Out of Your Facebook Ads
    Broadcast on May 17, 2012 with Eshwar Belani This online marketing seminar received 3 star(s)
    Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
  • Turbocharge Your Google AdWords and Other Paid Online Media Campaigns
    Broadcast on Jul 1, 2010 with Bill Leake This online marketing seminar received 3.5 star(s)
    Learn solid tactics that you can use to put a new pep in your pay per click step. Insights and concepts will be illustrated with real examples of companies like yours. You'll leave with sharp ideas that you can implement right away, and an opportunity to achieve double, if not triple, digit improvements in your monthly PPC campaigns. more
  • New YouTube Features That Will Make You Stand Out from the Crowd
    Broadcast on Jun 10, 2010 with Michael Miller This online marketing seminar received 4.5 star(s)
    Michael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products. more
  • Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
    Broadcast on Dec 10, 2009 with Carla White This online marketing seminar received 5 star(s)
    Think putting your brand in someone's pocket is impossible? Maybe not! more
  • It's All About the Click: Fundamentals of Paid Search Marketing
    Broadcast on Jun 4, 2009 with George Seybold This online marketing seminar received 4.5 star(s)
    Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started? more
  • How to Create Advertising Campaigns  that Make Men Do What You Want
    Broadcast on May 28, 2009 with Steve McNamara This online marketing seminar received 5 star(s)
    Now's your chance to learn how to think like the Creative Director of a bigshot ad agency. more
  • Mobile Marketing: How to Harness the Power of the Small Screen
    Broadcast on Nov 20, 2008 with Michael Foschetti This online marketing seminar received 3.5 star(s)
    Mobile is becoming a powerful and personal channel for direct response marketing.  Have you added it to your mix yet?  Learn how! more
  • How to Motivate Online Action: Compelling Incentives for B2B Lead Generation
    Broadcast on Nov 6, 2008 with Ruth Stevens This online marketing seminar received 5 star(s)
    How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ... more
  • Promotions: Instant Gratification for Small Business Marketers
    Broadcast on Dec 14, 2007 with Michael Goodman This online marketing seminar received 3 star(s)
    This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
  • Customer Carewords: Words on the Web that Make the Sale
    Broadcast on Dec 13, 2007 with Gerry McGovern This online marketing seminar received 5 star(s)
    You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more
  • Small Business Series: How to Advertise on a Modest Budget
    Broadcast on Oct 19, 2007 with Michael Goodman This online marketing seminar received 4.5 star(s)
    Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own. more
  • Marketing Through Stories: The Selling Power of Narrative
    Broadcast on Mar 22, 2007 with Andrea Learned This online marketing seminar received 4.5 star(s)
    This seminar will show you how to uncover your own stories. Marketing-to-women expert and prolific storyteller Andrea Learned will translate what she knows about targeting women into wisdom for targeting any market. more
  • Search Marketing Essentials for Online Retailers
    Broadcast on Feb 8, 2007 with Stephan Spencer, George Michie This online marketing seminar received 4 star(s)
    Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. more
  • Crash Course #7: Integrated Media Planning in B-to-B Direct Marketing
    Broadcast on Feb 1, 2007 with Ruth Stevens This online marketing seminar received 4 star(s)
    In this information-packed session, we will discuss the media opportunities available to B2B marketers for customer acquisition. We'll cover the standard workhorses, like mail, phone and trade shows, as well as the new options, like prospecting databases and insert media. more
  • Hitchhiker’s Guide to the Metaverse: Second Life for Marketers
    Broadcast on Jan 11, 2007 with Greg Verdino This online marketing seminar received 4 star(s)
    In this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience. more
  • Crash Course #4: Integrated Media Planning in Direct Marketing to Consumers
    Broadcast on Dec 14, 2006 with Shari Altman This online marketing seminar received 2.5 star(s)
    In this information-packed session, we discuss the strategic and operational issues that you need to consider when determining which combination of media are most suitable for reaching your target market. more
  • BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman
    Broadcast on Oct 26, 2006 with Mary Brown, BOOM This online marketing seminar received 4 star(s)
    Mary Brown busts through the myths and stereotypes associated with “middle-aged” women to reveal the different life transitions, motivational factors, and generational influences that make Boomer women tick. more
  • Evaluating Marketing Mix Tradeoffs
    Broadcast on Oct 5, 2006 with Andrew Pierce, Chris Gibson This online marketing seminar received 4.5 star(s)
    In this fascinating case study, you'll hear how marketing strategists from Prophet helped United Healthcare achieve its goals. more

Advertising: See all 26 seminars

Advertising Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

  • Take 10: How to Use Your CRM Data to Boost Advertising ROI
    Broadcast on Apr 1, 2016 with Joseph Kerschbaum
    In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns. more
  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy
    Broadcast on Mar 20, 2015 with Courtney Herda
    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals. more
  • Take 10: How to Effectively Use Traditional Marketing in the Digital Age
    Broadcast on Apr 6, 2012 with Elaine Fogel
    In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
  • Take 10:  How to Set Up and Manage Effective Facebook Ads
    Broadcast on Jul 22, 2011 with Paul Chaney
    In this Take 10, Internet marketing specialist Paul Chaney walks you through each step of setting up a Facebook Ad account. He makes sure that you know how to create a Facebook Ad, how to target the right people with it, and how to navigate the different pricing and scheduling options. more
  • Take 10: How to Put Your Business on the Map With Google Places
    Broadcast on Apr 22, 2011 with Janet Driscoll Miller This online marketing seminar received 5 star(s)
    In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
  • Take 10: Create an Effective Corporate YouTube Video
    Broadcast on Dec 24, 2010 with Michael Miller This online marketing seminar received 2 star(s)
    In this short but extremely tactical presentation by online marketing specialist Michael Miller, he explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences. more
  • Take 10: YouTube Advertising in 7 Easy Steps
    Broadcast on Oct 15, 2010 with Michael Miller This online marketing seminar received 5 star(s)
    Join online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence. more
  • Take 10: How to Select Your Keywords Using a Free Tool From Google
    Broadcast on Jun 11, 2010 with Janet Driscoll Miller This online marketing seminar received 5 star(s)
    Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more

Advertising: See all 8 Take 10 Webcasts

Advertising marketing guides and reports for the busy professional

  • Big Data and Social Advertising: Finding the Sweet Spot
    This guide is for marketers who are stumped at just how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and how to apply it to better engage your target audience and convert prospects to customers.
  • A Quick Guide to YouTube & Creating Your Own YouTube Channel
    YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  • Website Conversion Success Stories
    Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  • LinkedIn Success Stories
    LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  • Mobile Marketing Success Stories
    Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  • Facebook Success Stories
    When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  • The Obama Playbook: How Digital Marketing and Social Media Won the Election
    Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  • Benchmark Research: Marketing in the Economic Crisis
    These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  • Email Marketing Benchmark Report 2008
    This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • Lead Generation How-To Guide
    Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  • B2B Direct Marketing How-To Guide
    Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  • Paid Search Advertising Template
    If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Benchmark Survey: Marketing to Hispanics
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.

Advertising: See all 15 downloads

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