Question

Topic: Research/Metrics

Creating Perceptual Maps

Posted by Anonymous on 10/26/2007 at 4:45 AM ET 250 Points
We know theoretically what perceptual maps are , but how to create them practically with the help of SPPS?
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  • Posted on 10/26/2007 at 4:53 AM Author
    I am working on a project wherein i need to prepare a Perceptual Map for comparing the perception of doctor regarding a pharma company against its three major competitors.

    So for that purpose it will be very helpful to me if someone guides me on creating perceputal maps practically with SPSS.
  • Posted on 10/26/2007 at 9:34 AM Accepted
    If you don't already have it, you'll need to get the Categories module and use Correspondence analysis - see this link. You can use biplots to do the perceptual mapping.

    https://www.spss.com/categories/


    Good luck!
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