Question

Topic: Research/Metrics

Best Practise Guidelines For Marketing Operations

Posted by Anonymous on 7/13/2007 at 12:07 PM ET 250 Points
I'm new to this forum.

I'm looking for pointers to any industry research around marketing operations.

I'm trying to find studies covering best practise guidelines for optimizing marketing processes.

Also any benchmarking studies with examples for various organisations would be good. I'm in the high-tech industry.


Thanks
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Tracey on 7/13/2007 at 8:41 PM Member
    In addition to the newsletters on this site, you could try looking at MarketingSherpa and BNET.
  • Posted on 7/14/2007 at 7:56 PM Accepted
    "Marketing operations" and "marketing processes" are pretty broad topics. My suggestion would be to narrow the subject considerably -- by industry, by customer base, by distribution channel, etc.

    Even within the "high-tech industry," there are a very large number of sub-segments: computer software, hardware, middle-ware, operating systems; bio-tech, pharma, chemistry-based; imaging, diagnostic, healthcare, industrial; primary supplier, sub-contractor, component manufacturing; services, products, entertainment; etc. etc. etc.

    I'm sure I've just scratched the surface. You might try reading Kotler on Marketing, by Dr. Philip Kotler. Lots of good stuff in there that would speak to your question/request.
  • Posted by Dawson on 7/15/2007 at 4:01 AM Member
    There is an article that was published in the Harvard Business Review a few years ago looking at a Marketing Optimisation project we did for Samsung at my previous company.

    see https://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/viewFileNavBea...

    This sounds like it might be in the ballpark?
  • Posted by koen.h.pauwels on 7/16/2007 at 3:25 AM Member
    Marketing operations is indeed a broad area, and the specialized topic of several conferences, including the recent one below I spoke at:
    https://www.damsymposium.com/index.php?page=newyork_sub12

    Check out the topic and speaker lists for great information on marketing operations


BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Research/Metrics)