Research/Metrics - Importance of Ethics in marketing research from Anonymous: MarketingProfs Question 20221

Topic: Research/Metrics

Importance Of Ethics In Marketing Research

Posted by Anonymous on 9/27/2007 at 5:41 AM ET 125 Points

Dear Experts,
Good morning,
Kindly, may I ask about the responsibility of marketing researchers' to the public?
Many thanks in advance.
Omar

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Posted by michael on 9/27/2007 at 9:17 AM Member

Omar,

I'm certain there is a textbook answer to this question, but things like honesty and integrity etc are obvious.

If you follow it to its natural conclusion, dishonest marketing research leads to the wrong product being introduced which leads to company losses which leads to lost of the researcher's income.

You could then make the case that you are responsible to yourself to do right.

Michael
Posted by Jay Hamilton-Roth on 9/27/2007 at 9:34 AM Accepted

Check out this article by Dale Fodness: https://www.marketingprofs.com/5/fodness1.asp
Posted by Dawson on 9/28/2007 at 4:28 AM Member

I believe that the Marketing Research Society has some criteria that members need to fulfil in order to remain members. See https://www.mrs.org.uk/code.htm

John
Posted on 9/28/2007 at 6:08 PM Member

Answers to the following would be most helpful before offering any recommendations.

What type of research are you doing primary or secondary? If it is primary what type? What do you plan to do with the information?

Respectfully