Question

Topic: Research/Metrics

Marketing Spend By Industry Or As A Percentage Of Revenue

Posted by Anonymous on 7/8/2004 at 11:32 AM ET 200 Points
Can anyone assist me in finding industry standards on companies marketing spend? E.g. Does business-to-business companies in telecommunications spend 3% of revenue on marketing?

Also, are there standard marketing formulas available to assist in a marketing budget? What is taken into account...business size, competition, etc.

Thanks in advance
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RESPONSES

  • Posted by Pepper Blue on 7/8/2004 at 12:17 PM Accepted
    Hi bmenarde,

    This question has been frequently asked here and as a result there are many great responses already available in the archive.

    If you go to the top right of this page to "Search Questions", then enter "Marketing Budget" under Search Term and click search, you will be given the list - very helpful.

    I hope that helps!
  • Posted by SRyan ;] on 7/8/2004 at 7:56 PM Accepted
    Hi, BM --

    Regarding the search features:
    Yes, there is a search BOX in the page header that retrieves MarketingProfs articles and FAQs, and there is a Search Questions LINK in the upper right margin that allows you to retrieve questions and answers posted on the Know-How Exchange. (The site's owners are reviewing some usability design ideas as we speak.)

    Regarding your posted question:
    I'm going to point you to a response I gave to someone who was looking for marketing budget benchmarks. It beats retyping!
    https://www.marketingprofs.com/ea/qst_question.asp?qstID=1627#10696

    Hope that helps...

    Shelley
  • Posted by Blaine Wilkerson on 7/10/2004 at 3:54 PM Member
    bmenarde,

    Hello! If you still need assistance with finding a way to "buy" the information, please send me an email (click on my name) with the specific information you are needing.

    Thank you and good luck!
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