Question

Topic: Research/Metrics

Implementing New Tactics

Posted by AprilJoyBiddle on 125 Points
Hello. I've returned from a conference armed with many ideas that i'd like to implement. I started by introducing one small idea to a manager, and it was shot down almost immediately.

What advice would you give on how I present my ideas in order to gain buy-in from management?

Have you had success in radically changing the way your marketing deparment processes leads? (this is one of my big "soon-to-be-proposed" changes)

Thank you.
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RESPONSES

  • Posted by michael on Accepted
    I would suggest picking one you can implement yourself...with no help, regardless of the extra time it takes you....and work it a few months. Get some success and then go in and explain your success.

    Michael
  • Posted by L. Duggan on Accepted
    You have to be patient. Learn what motivates your management. Some managers may feel threatened by new ideas that may challenge their thinking or way of doing business. Very few businesses make radical changes unless they are forced to. Incremental change is more the norm in corporate America. Middle managers are too comfortable in their positions to risk attempting radical change.

    The knowledge you gained from the conference will always be yours, keep it current. There will come a time when the opportunity will present itself for you to suggest an incremental change or the ultimate CYA tactic a "pilot program".

    A pilot program is safe, because it can allow your manager, depending on how "safe" he feels to demonstrate some initiative without having to commit to full scale. If it doesn't work out, well that's why you do a pilot. If it does, all the better.

    - Understand what motivates your management
    - Think incremental rather than radical change
    - Propose pilot programs

    Finally, just so they don't think you've gone on a boondoggle, submit a trip report. But write it in such a way that it will give them a reason to ask questions. In other words, raise their interest levels without making any proposals. You'll get a better read on their receptivity if they ask questions. If you submit the report and no one has questions then that is a finding in itself.

    Good Luck!
  • Posted by AprilJoyBiddle on Author
    Thank you for your input Michael & WOM Guru.

    Having some real data would be nice- I will consider if any items can be implemented sans management.

    A trip report is a great idea. Would you suggest just a brief synopsis with key takeaways from each workshop attended?

    Thanks again!

    -April
  • Posted by Susan Oakes on Accepted
    Perhaps work out why the manager shot down the idea. Was it because the manager was not involved in the conference, or the idea was not in line with the strategy etc. This will then give you an idea of how to get the manager on side with other ideas from the conference.

    Go slowly if you want to bring about change and get all key stakeholders involved from the start as the outcome will be better.

  • Posted by Jay Hamilton-Roth on Accepted
    Radical changes are almost always hard. To change "the way we do things here" talk, you need stories of other successful companies that were doing things like "us", that changed to "this new thing", and the upshot.

    For some great ways of changing the culture, read: Squirrel, Inc.
  • Posted by AprilJoyBiddle on Author
    Thank you Susan & Jay.

    I just read a description of Denning’s Squirrel Inc. and it sounds like a good resource.

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