Question

Topic: Research/Metrics

Small Business And Marketing Plan Statistics

Posted by Susan Oakes on 4/2/2008 at 2:59 AM ET 1000 Points
Does anyone have any statistics or could point me to websites, resources etc that show the growth and success of small businesses that develop a marketing plan each year versus those who don't?



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  • Posted by Jay Hamilton-Roth on 4/2/2008 at 8:33 AM Accepted
    Bracker, S. Jefferey, & Pearson, N. John. (1986). Planning and financial performance of small, mature firms. Strategic Management Journal, Vol.7, Pgs. 503-522.

    Eisenhardt, M. Kathleen. (1989). Making fast strategic decisions in high-velocity environments. In Academy of Management Journal (Vol. 32, No. 3, pp. 543-576). Palo Also, California: Stanford
    University.

    Gibson, Brian., & Cassar, Cavin. (2002). Planning behavior variables in small firms. Journal of Small Business Management, 40(2), 171.Appendix A

    Office of the Advocacy. (2004). Small Business Economic Indicators for 2003 (Annual issue, p. 2). Washington, DC: US Small Business Administration.

    Orser, Barbara. (2000). Performance, firm size, and management problem solving. Journal of Small Business Management, Vol. 38(iss. 4), pg. 42.

    Perry, C. Stephen. (2001). The relationship between small business plans and the failure of small businesses in the US Journal of Small Business Management, Vol. 39(Iss. 3), Pg. 208.

    https://instantstrategist.com/free/size.pdf
  • Posted on 4/2/2008 at 10:19 AM Accepted
    You can also try:

    https://www.score.org/index.html

    https://www.entrepreneur.com/

    Good luck!



  • Posted by jcasalou on 4/2/2008 at 10:20 AM Member
    This is a little off base but if you're looking for help regarding your small business you can go to this site.

    https://www.sba.gov/smallbusinessplanner/index.html

    As far as developing and implementing a marketing plan is concerned. Well, the numbers can go either way. You can develop a great looking marketing plan but if your target is wrong than its obviously useless.

    The bottom line is that a marketing plan involves research and time. If you properly invest both of those things in your business than you should be alright.
  • Posted by Susan Oakes on 4/2/2008 at 3:20 PM Author
    Thanks Jay and Joy for the resources you suggested. I will follow them up.

    Jonathon, thanks for your reply and you make good points, however it isn't for our business as we plan each year.
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