Question

Topic: Research/Metrics

Wom Documented Studies Of Propagation Metrics

Posted by Anonymous on 75 Points
I am looking for studies that document the propagation rates (I hate the word viral) of positive, negative and informational/entertainment Word of Mouth.

How does propagation vary by type of message? (positive, Vs negative Vs information/entertainment)
What are the relevant sender/receiver relationship hierarchies: Family Vs Friends Vs Colleagues vs (passing) Acquaintances?
How does the relationship between sender and receiver influence the type of action taken on messages?
What role does the risk of following Vs not following the message have on message action?
What role does the sender’s subject matter relevancy/credibility have to the message?
How much time can elapse before people forget the message or deem the original message circumstances to not have any bearing?
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