Question

Topic: Research/Metrics

Successful Conversion Rate With Adwords Campaign

Posted by Anonymous on 7/1/2008 at 12:41 PM ET 150 Points
Hello,
¿When you perform a test of an Internet strategy patterns in Google Adwords, which are the targets of conversion rates that can be expected to understand that the outcome is positive?. Specifically, CTR and records vs. visits.

I remain attentive to their responses and thanks for your help...
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RESPONSES

  • Posted by Levon on 7/1/2008 at 4:42 PM Member
    It depends on what you are selling. If you are selling a big ticket item, then there would normally be a lower closing rate than with smaller ticket items.
  • Posted on 7/1/2008 at 5:10 PM Author
    I'm selling a virtual and non expensive service, like a subscription (USD $10)

    How much is a lower closing rate? I'd like to know numbers and examples about it.

    Thanks for your help
  • Posted on 7/3/2008 at 12:16 PM Member
    For a B2B company generating leads, good results that I ahve seen are 1-2% CTR on the ads and 10-20% conversion rate to leads on the landing page.

    I know this is not the exact metric you are looking for...
  • Posted on 7/7/2008 at 10:20 AM Author
    Mvolpe,

    Which numbers apply for a B2C company?
  • Posted on 7/8/2008 at 6:23 PM Author
    Hi,

    I didn’t find what I was looking for.

    Thanks for your interest

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