Question

Topic: Research/Metrics

Fashion Sponsorship

Posted by Anonymous on 8/22/2008 at 10:33 PM ET 250 Points
Hello to all. My name is Tricia and I have a new clothing line to be coming soon. I am researching on how to plan a Fashion Show and in my search I found I really need sponsors to help me out. How do I go about getting sponsors to help me? I am in Vero Beach Florida. I plan on having about 600 to 800 guest attend that includes models, R&B artist, hair styliest, nail stylist etc.. Any tips on making this a success that you guys can give me is highly appreciated. My target market is high class, middle and low but not very low. Hope to get some investors out as well. my email address is [deleted by staff -- use My Profile page for this info] for those of you taht what to share your thoughts and tips to me.
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RESPONSES

  • Posted by Harry Hallman on 8/23/2008 at 7:25 AM Accepted
    If your line is in sync with a local nightclub they may pay you something to hold the show at the club. It won't be a lot. Maybe $1000 to $1500. They make their money on drinks and covers.

    The hair stylist and others will give services for promotion at the club. Alcohol companies will sponsor but generally just give product. You can try to get some local sponsors like a car dealership, but don't count on it.
  • Posted by Jay Hamilton-Roth on 8/23/2008 at 9:06 AM Accepted
    Perhaps you'll get some ideas from other fashion show sponsor lists:
    https://www.iht.com/articles/2001/03/12/rcorp.t.php
    https://specialevents.com/fundraisers/meetings_fashion_passion/
    https://www.mercedesbenzfashionweek.com/newyork/fall2008/sponsors/index.htm...
    https://www.lvmh.com/magazine/pg_mag_contenu.asp?int_id=376&archive=0&rubri...
    https://www.cfda.com/index.php?option=com_cfda_content&task=sponsors_displa...
    https://www.bizbash.com/toronto/content/editorial/e10322.php
    https://www.portlandfashionweek.net/sponsors.htm

    Focus your sponsorship message on your show's demographics. How many? Gender? Age? Income level? Residence? Occupation?

    And also, on the media coverage: TV? Radio? Magazine? Where will their name be placed?
  • Posted by jstiles on 8/26/2008 at 5:18 PM Accepted
    You probably already thought of it, but just in case... I'll add that if you seek investors you will want investment packages described and thought out in your business plan. Any sponsors will be interested in what they get in return as well.

  • Posted on 8/27/2008 at 1:22 PM Author
    Thank you to all that responded to my question all was a big help and got me going in the right directions. I would also like to ask if anything else at all come to mind please let me know. I am also building a website for my new clothing line but am not sure how to begin if anyone have tips on web design as well I would really appreciate it and marketing tips fashion is a hugh career and lots of people are getting into it so I just want to be able to stand out be able to make a nice living for my family and people in need. Thank you all so much!
  • Posted by babbsela on 8/30/2008 at 10:13 PM Accepted
    "My target market is high class, middle and low but not very low. "

    That's too broad a group. You need to be more targeted, and work to reach a specific type of clientele. A High Class client will be turned off by a low-end product, and will view the rest of the line as if it is also low end. A middle/low end client will be intimidated by the high-end product. What will happen is you will appeal to no one.
  • Posted by jstiles on 9/4/2008 at 1:11 PM Member
    Regarding web design tips... well thats a pretty broad topic, either specify your intent and target audience better on here or contact me (see my profile) if you have specific questions.

    Best of luck!
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