Question

Topic: Research/Metrics

Calculating Total Attainable Market

Posted by Anonymous on 8/27/2008 at 4:26 PM ET 100 Points
I am interested in calculating total attainable market and was wondering if there are any good resources on how to go about this? I would appreciate any suggestions or advice on the best ways to complete this.

Thanks
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RESPONSES

  • Posted on 8/31/2008 at 7:39 PM Accepted
    There aren't really any hard and fast numbers for this. Even if you found a general statistic, it would not necessarily apply to your industry, competitive nature of your market or your unique situation. The best approach is to make assumptions of different scenarios (e.g., 1%, 5%, 10%), and then try different tactics and measure results to see which yields the best overall return.

    Good luck!
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