Research/Metrics - How to drive more traffic and KPI for SEO from Anonymous: MarketingProfs Question 26051

Question

Topic: Research/Metrics

How To Drive More Traffic And Kpi For Seo

Posted by Anonymous on 10/18/2008 at 11:19 PM ET 50 Points

We need a help on how to drive more traffic to our website both on line and off line ?

What tells you that we have arrived to the objective of succesful web performance in this case is increased traffics using metrics parameter .

Thanks and pls give some marketing thrust....

Jeffry

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Posted by Jay Hamilton-Roth on 10/19/2008 at 9:43 AM Accepted

You get search traffic if your offering benefit matches a need and if your wording is using the keywords people are searching for. Focus on the copy and appropriate keywords.
Posted on 10/20/2008 at 6:09 AM Author

Thanks ... what metrics do we have to use to know that we pay off.

Keyword is another thing and metrics is the other issue.

Any suggestion on how to promote our web site off - line strategy
Posted on 10/20/2008 at 8:44 AM Accepted

I'd recommend you start with a free report about your website at www.WebsiteGrader.com. From there, I would spend some time thnking about your SEO, blogging and social media strategies to draw more inbound traffic to your website (at a low cost).

Here are some links to relevant articles:
* SEO - https://blog.hubspot.com/blog/tabid/6307/bid/1436/Shortest-Tutorial-Ever-on...
* Blogging - https://blog.hubspot.com/blog/tabid/6307/bid/1676/6-Reasons-Every-Small-Bus...
* Social Media - https://blog.hubspot.com/blog/tabid/6307/bid/4067/Social-Media-Marketing-We...
Posted on 10/20/2008 at 10:18 PM Author

Thanks for the valuable help.

J-
Posted on 10/26/2008 at 6:22 PM Accepted

I would also add the Direct Marketing Association to the list of resources that might be helpful.

https://www.the-dma.org/index.php
Posted on 10/26/2008 at 10:39 PM Author

Thanks all fot the valuable comments

Paulus

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