Question

Topic: Research/Metrics

Market Study

Posted by Anonymous on 12/29/2008 at 9:46 PM ET 250 Points
I was recently tasked with preparing a demographics study. Any recommendations regarding information resources?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/30/2008 at 8:15 AM Member
    Google?
  • Posted on 12/30/2008 at 9:58 AM Member
    You could try Claritas PRIZM.

    Or if you have a website, you could tag it with tracking code from Quantcast. Gives you demographic and lifestyle information about visitors to your media properties.

    Is this study laying the initial ground work for a more detailed profiling of your customers? Although, demographic information is a great start for segmentation it's even better to supplement it with customer psychographics and actual behavior.

    Cheers,

    Jesse Kanclerz
  • Posted by wnelson on 12/30/2008 at 7:33 PM Accepted
    If you are US based, the US Census Bureau is a good stop for demographics. www.census.gov. Also, the US Department of Labor: https://www.bls.gov

    Beyond that, here's an extensive list of sites for such data for other specific purposes:

    https://www.oswego.edu/~economic/demo-data.htm

    If these don't work for you, please provide more information on what you seek and I may be able to link you into a few more places.

    I hope this helps.

    Wayde
  • Posted on 1/1/2009 at 1:03 PM Accepted
    US Census
    American Community Survey (most current year)
    State Data Center and Office of the State Demographer
    Institute for Demographic and Socioeconomic Research
    Agency

    Other pertinent industry-specifc agencies which I can't suggest unless you tell us the industry you are performing the study for or the purpose of the study.

    Marketing-Riot
  • Posted on 1/2/2009 at 10:40 AM Author
    Great. Thank you. I am researching the viability of a new medical facility for a specific intersection. Thank you for the info.
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