Question

Topic: Research/Metrics

Soccer League Promotion

Posted by Anonymous on 12/31/2008 at 10:28 AM ET 25 Points
how can fans be attracted to the macth venue.what i mean by that is that few fans comes to the stadium to watch league matches in nigeria,so now how can get them to watch at the match venue.
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RESPONSES

  • Posted by michael on 12/31/2008 at 11:02 AM Accepted
    This is usually done by having "family day" or "junior soccer league day" or "church day"

    Once you get people in...if it's an enjoyable experience, they come back

    Michael
  • Posted on 12/31/2008 at 1:05 PM Author
    I need more response
  • Posted by dmmarathe on 1/1/2009 at 12:20 AM Accepted
    Dear , find what appeals to viewers & give it as freebies or have a competition with awards for retrying.
  • Posted by Chris Blackman on 1/1/2009 at 5:25 PM Accepted
    I think you need to understand more about why they aren't coming. Is it a pricing issue? Or convenience of access? Or do they just not care very much?

    Your core market consists of the supporters of the two teams playing. Spectators are unlike to come just for the love of the game - they come because they want to see their team win!

    Do the teams cultivate their own supporter bases well? Do they have an active club calendar that assists supporters to get to matches (e.g. by organising group transport)?

    Perhaps the problem lies at club level - if so that must be addressed first. Each club must have a loyal and staunch supporter base before you can start contemplating what motivates them to attend stadium games, or not.

    Hope that helps.

    ChrisB
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