Question

Topic: Research/Metrics

Math Formulas To Calculate Rfm?

Posted by Neil on 200 Points
I was wondering if someone knows some good formulas (source of for formulas) to calculate the Recency, Frequency, and Monetary Value (RFM) of a customer base?

The formula would need to be useful in calculating RFM on a service that brings in monthly, recurring revenue but customers are free to upgrade, downgrade, and cancel any time they want.

Thank you for your ideas or pointing me in the right direction to find this information.
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

Post a Comment