Question

Topic: Research/Metrics

Pricing Model For Vals

Posted by Anonymous on 3/4/2009 at 6:51 PM ET 50 Points
Other than the Geo VALS, does anyone know what the pricing model/structure is for VALS (SRIC-BI)?

We are looking at conducting a survey and would like to know what type of person each respondent is. So do you give the data to SRIC and they give you the resultant characteristics? If so, do you know what they generally charge for this.

I have contacted them and am waiting for a response. I just didn't know if anyone here may have an answer as I am pressed for time.

Thanks.
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RESPONSES

  • Posted on 3/5/2009 at 10:10 AM Accepted
    Hi Chris -

    Not sure about the pricing for Geo VALS, but you can also try PRIZM (Claritas). They have a similar system, whereby they match customer data to internal databases to give you demographic and psychographic data. I believe they charge on a cost per thousand names, with a minimum charge, and they are usually pretty responsive if you call them.

    https://www.claritas.com/MyBestSegments/Default.jsp

    Good luck!
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