Question

Topic: Research/Metrics

Deciding On A Single Market Research Resource

Posted by Anonymous on 6/17/2009 at 12:25 PM ET 25 Points
I am building a resource library for my planning dept. I have a limited budget. Which one market research database would you recommend I invest in?
I would be using it for category reports, consumer insights and trend tracking.

Mintel
Iconoculture
Yankelovich
Datamoniter
Market Research

I can only choose one.
Please give me your recommendations (add options that are not on the list if you wish) with your reasoning.
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RESPONSES

  • Posted by koen.h.pauwels on 7/1/2009 at 4:24 AM Accepted
    Personally, I have worked with and like Datamonitor. Any other opinions out there?
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