Question

Topic: Research/Metrics

Marketing Analytics And Data Mining

Posted by bill.hall on 11/11/2009 at 9:18 AM ET 250 Points
As far as data mining tools, do you know which you have had better experience with? I am currently looking at Acxiom, SPSS, and SRDS so far. Ideas? We are a property/casualty company and are looking to use analytics to look more at our customers to find channel/distribution/and media opportunities to drive the marketing strategy. Thanks! Bill
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RESPONSES

  • Posted on 11/11/2009 at 9:48 AM Accepted
    I am in the Research Area, and we currently starting to use PAI. We came up to this one, after having a consultancy with Tim Macer from UK. He helped us select the best tool for our needs.

    It has been very useful for analysis:

    Bradley T. Hontz
    bhontz@paiwhq.com
    +001 (714) 6933110


    HOpe it helps.


  • Posted by Levon on 11/11/2009 at 11:02 AM Member
    What is with all the acronyms?
  • Posted by bill.hall on 11/11/2009 at 11:06 AM Author
    Levon,
    SRDS is Standard Rate and Data Service (the people who put out the data cards), Axciom is their name, and SPSS is an IBM company - it probably stands for something but that is how they brand themselves - SPSS
  • Posted by bill.hall on 11/11/2009 at 12:07 PM Author
    Thanks Randall!
  • Posted by bill.hall on 11/13/2009 at 6:09 AM Author
    Thanks for the information!
    Bill
  • Posted by steven.alker on 11/26/2009 at 10:50 AM Member
    Bill - I missed this one when it was live due to project overload, but as Randall flagged it up, I thought that I'd give you an out of date response.

    Our approach to data-mining is very much needs and pain driven, then process and procedure and only then specific system A over system B

    Please feel free to give me a call or drop me an email if you want to scope things or look in more detail.

    Steve Alker
    Xspirt
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