Know-How Exchange : Research/Metrics

Starting? Best way (cheapest) is to call and ask. Tell the receptionist what you do and ask who you need to talk to.

If you can do it in person, it's much better. You're more likely to get an answer in person.

Michael

Michaels advise is good, but let me make it easier on you.

I suggest you target.
Who are the people most likely to have drains that need cleaned? Be specific - are they car washes, car dealerships, manufacturing plants, whatever?
Describe exactly who you believe has the worst problems... Describe who has the worst seasonal issues.. Describe who would need emergency service..

Prioritize your calls based on their needs...

Then, remember - it takes multiple calls to get into a company. I believe 5 -7. How will you manage your calls so your not a call once and forget sort of guy.

I have developed a sales training tool for a company very similar to yours. Drop me an email if you would like to learn more.

Agreed with Michael and Frank on the companies to target...in order to get the right person within the company (I often do not find receptionists very forthcoming if you do not know the name or position of the person you want to talk to):

Think about the likely Decision Making Unit:

1) who uses the product? what are their major issues with what they are currently using? how do their preferences get communicated?

2) who makes the purchase decision? what are their key objectives (cost, quality, easy of managing the service provider,...)? how much are they influenced by the users

hope this helps

The problem you'll face is that people won't think they need their drains cleaned until they have a problem, and until they, see no reason to pay $. Perhaps it'll be better to target the local insurance companies - people who may be contacted when their client has a problem and need a recommended vendor. You could be that vendor.