Question

Topic: Research/Metrics

Advertising By Industry Stats

Posted by Anonymous on 2/10/2010 at 5:28 PM ET 25 Points
Where can I find ad dollars spent by industry broken down by media?
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RESPONSES

  • Posted by koen.h.pauwels on 2/11/2010 at 4:33 AM Accepted
    Advertising Age has these data:

    https://adage.com/datacenter/article?article_id=136308

    Scroll down for :

    Total U.S. Advertising Spending by Medium
    • Measured media spending from TNS Media Intelligence
    • Media plus marketing services from ZenithOptimedia


    but you need to be a paying member to obtain these

    Cheers
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