Question

Topic: Research/Metrics

Omnibus Study

Posted by Anonymous on 5/8/2010 at 5:38 AM ET 25 Points
Hi all ,

I am preparing for Omnibus study, any body can help to set a plan for the omnibus or have articles about this kind of research.

Thanks
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  • Posted on 5/8/2010 at 9:20 AM Author
    Dear Karen ,

    Thank you very much for your help .

    in fact i try to find the methodology of the planning and prepare to the Omnibus , How to set the waves , how To market for my Omnibus research . Simply from where i should began.

    I know already that i can make it by telephone and FTF and CAPI , but should i make it random in this methodologies ? or there is other plans ?

    Thanks
  • Posted by Chris Blackman on 5/9/2010 at 12:06 PM Accepted
    No Settle on a methodology or range of methodologies. An omnibus usually runs regularly to provide longitudinal studies.

    Stick to x000 via phone and y000 by panel, focus or whatever, but keep the design consistent each time.
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