Question

Topic: Research/Metrics

Best Campaign Management Software?

Posted by Anonymous on 5/25/2010 at 5:12 PM ET 250 Points
Looking for recommendations on campaign management software that is available via web or easy to install and manage from the desktop. Must be able to manage huge amount of codes, multiple businesses/products, and good out of the box reporting.
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  • Posted on 5/25/2010 at 5:14 PM Author
    what is the best marketing campaign mngmt software?
  • Posted by koen.h.pauwels on 5/25/2010 at 5:36 PM Accepted
    Personally, i like Unica:

    https://www.unica.com/

    Had great experiences with the company and like the people, including CEO Yuchun Lee who was one of the MIT kids counting casino cards back in the days...
  • Posted by steven.alker on 5/26/2010 at 10:20 AM Accepted
    Yes, I’d go with Koen. By the way, was Youchun Lee the one who nearly electrocuted himself when they tried to put an 8080 processor and power supply into a baseball boot so that they could exploit chaos theory at the roulette table by using toe-taps for data entry?
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