Question
Topic: Research/Metrics
How Do I Create A Product Specific Case Study?
I’ve been assigned to create/write a case study for a technical product we sell internationally. This case study will just focus on one of our international markets. I have several clients from this region willing to participate but I am stumped on how to create a questionnaire, specifically what questions I will need to ask the group to create an enticing, informative and compete study. I am looking for suggestions that could include links and/or suggested reads on case study formulation, as well as, basic questions and/or theories on how to produce a great case study.
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