Question
Topic: Research/Metrics
I Have My Cpm. Now What?
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The cost is $165 for a 10"W x 1"H banner placed at the bottom of the page. Along with the print, I get 3 free months placement on the website in the form of an "AdWord" type ad - no banners, graphics, etc.
I've figured out my CPM. I'd like to take it further and see if I can figure out my expected ROI. Is there a way to do this? I keep thinking I am missing a piece of the equation. We've never done print advertising before so I don't have a history of ROI to base any assumptions on.
Thank you!