Question

Topic: Research/Metrics

Organization Of Small Market Research Department

Posted by Anonymous on 7/16/2011 at 4:29 AM ET 125 Points
i have to open a new department for market research in a group of 5 companies. what is the best organization for that and what are the most important elements i should have
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  • Posted on 7/16/2011 at 11:18 AM Accepted
    What is the mission of this new department? Are the five companies in the same, or similar, industries? Are there crossover learnings that you would expect from your research, or are the needs pretty much separate from and independent of each other?

    How many people do you expect to have in the department? Will you be outsourcing most/all of the project work? If so, you may be able to just manage the workflow and priorities, and serve as a kind of internal consultant on market research matters.
  • Posted by marketbase on 7/16/2011 at 10:40 PM Accepted
    Are/Is the department(s) to provide primary, secondary data or both? Analyze? Provide recommendations?
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