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Topic: MProfs PRO Seminar Q&A

Measuring And Sustaining Social Media Success

Posted by Anonymous on 8/19/2011 at 1:23 PM ET 1000 Points
Welcome seminar attendees! Continue the conversation here for the August 25 MarketingProfs PRO seminar. This is the place to post your questions or comments for presenter Geoff Livingston and for each other.

To all other KHErs: You're welcome to participate in this discussion too! Seminar attendance is not required.

SEMINAR INFORMATION:
Measuring and Sustaining Social Media Success
--on August 25 at 12pm ET
https://mprofs.com/sem405
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  • Posted by kannanveeraiah on 8/24/2011 at 5:46 AM Accepted
    It would be interesting to know :

    1) Whether there is any dependable statistics as to

    a) what percentage of Social Media users are actually decision makers in their business ?

    b) How many of the users use the Social Media for Business purpose ?

    2) Whether Social Media is used successfully in various industrial verticals apart from FMCG ?

    3) Whether ROI could be quantified in monetary terms ? If so, how we measure "Investments" and then "Returns"?
  • Posted by Gary Bloomer on 8/25/2011 at 7:54 PM Accepted
    Success in what form?

    The role of social media is seen by marketers as on in which they can market. But to regular social media users, it's not about them wanting to buy: it's about being social.

    Success? Measure quality, not quantity. Measure relationships. not sales.
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