Question

Topic: Research/Metrics

Meetings & Events Marketing Spend

Posted by jerryo1953 on 125 Points
With 2012 upon us, our Enterprise sales team is being asked for projections for our accounts. One question we're grappling with is learning a client's marketing spend on live and virtual events in a given year. I know annual reports might have information towards this end but I'm looking for other resources to use to discover or extrapolate that information. Suggestions?
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